These Are Allure Editors' Favorite New Beauty Products for March 2021

"Because I have fine hair that's prone to falling flat at the crown, the idea of applying a serum along my roots makes me squirm. But after feeling the featherlight consistency of Keep It Anchored Hair Anchoring Essence, I gave it a try — and haven't looked back. The easy-to-apply concentrate gives instant volume while helping prevent hair fallout over time." — Dianna Mazzone, senior beauty editor

“Don't ask me to explain how, but I swear that Venn's Synbiotic Polyamine Shampoo, unlike every other shampoo I've ever used, somehow minimizes the hair fallout — which can be best described as 'too much' — that I experience when I wash my hair. And I've used it enough to know that it isn't a one-off situation. It also helps that, although it can be used on all hair types, this shampoo is specifically designed for thin, weakened hair, aka my type. If I can hop out of the bathroom with hair that feels fuller and healthier and have less hair to clean up from the shower walls, that's a huge win for me." — Sarah Han, senior commerce writer

"My only issue with the Klur Elements of Comfort Aromatic Body Oil is that it doesn't come in a larger bottle. This stuff is an absolute dream. Bulgarian rose, French lavender, and Neroli orange blossom combine in the most beautiful fragrance that doesn't fade away after a few minutes — in fact, it just gets stronger, but not overwhelmingly so. It's an extremely comforting scent. But this stuff isn't all fluff, no ma'am. It imparts some serious moisture to my skin. I love to apply this before bed, so all my PJs and sheets smell like heaven. " — Jihan Forbes, staff editor

"Leave it to a Jenner to create a really good hyaluronic acid treatment. This Kylie Skin Hyaluronic Acid Serum is lightweight and also has niacinamide to help reduce hyperpigmentation on the face. Just one droplet of this stuff and my skin is soft, glowy, and thanking me for all the moisture." — Angela Trakoshis, commerce writer

"After going viral on TikTok and selling out at Ulta, I just had to try the Maybelline New York Lash Sensational Sky High Waterproof Mascara, and let me tell you — I was not disappointed. Just two coats to my top and bottom lashes, and I looked like I had a full set of falsies on." — Angela Trakoshis, commerce writer

"A bright red lip will always be my ultimate accessory — and Gucci Beauty Rouge à Lèvres Voile Lipstick in Goldie Red has become my signature shade. With one swipe of this vibrant, satiny lipstick, I look 100 percent more polished and put together — even when it's the only makeup I have on. What's more: the classic shade feels just as good as it looks on lips thanks to its lightweight, hydrating formula. If it was apparent, I've found my one true red." — Paige Stables, beauty editor

"I love double-cleansing. The two-step cleansing technique — which requires a cleansing oil and a gentle gel or cream cleanser — has been my go-to move for makeup removal for years. It just works. My favorite first-step product these days is the Suki Cleansing Oil. It's packed with a cocktail of good-for-your-skin ingredients, like sunflower, morgina, and meadowfoam oils, smells zesty like lemon, and melts away makeup and dirt almost instantly. No wonder I'm already halfway done with the bottle after just a couple of weeks of use." — Sarah Kinonen, associate beauty director

"Nuele's Hair Serum has been my secret weapon this winter. No matter how cold it gets or how dry my curls are, I can always count on this stuff to give me the long-lasting moisture I need. You're supposed to use this on wet hair, so once I'm out of the shower, I section my hair, put a few drops in my hand, and go over each section, taking special care to get my ends. Then I style as usual, and I swear, I can feel a difference in how soft my hair is compared to when I don't use it." — Jihan Forbes, staff editor

"If I close my eyes and apply Versace Dylan Turquoise, it almost feels like I'm sipping a negroni in Portofino while wearing a caftan instead of downing reheated coffee at home in my sweatsuit. With bright citrus notes, the scent is refreshing without being too sweet. Plus, it has excellent staying power — so I get to enjoy its transportive powers throughout the day." — Dianna Mazzone, senior beauty editor

"Recently I had an incredible facial from esthetician Cynthia Rivas in New York City. She suggested I use a chemical exfoliant twice a week. I took her advice and have been using these Kinship Insta Swipe Lemon Honey AHA Exfoliating Pads religiously ever since. After cleansing my skin, I swipe one of the presoaked, compostable pads over my entire face bi-weekly. Smoothing ingredients like glycolic acid remove dulling dead skin and clear clogged pores while soothing manuka honey calms at the same time. It's the perfect exfoliating treatment to get glowing in a matter of seconds — without any signs of irritation." — Paige Stables, beauty editor

"It might be a little early to call any 'favorite products of 2021' yet, but I'm willing to bet the Kevyn Aucoin True Feather Brow Marker Gel Duo is going to end up on my list come December. The marker is stiff enough to offer plenty of control, but the flexible tip helps create a natural, fluffy effect. Plus, it's hard to find a brow product for blondes that doesn't skew too warm, but the Ash Blonde shade suits me perfectly." — Kara McGrath, deputy editor

"Wanna feel like butter? Summer Fridays Summer Skin Nourishing Body Lotion is the move. I used this once just to try it out, and I fell in love. It's made with a shea butter-based formula; once you slather it onto damp skin, get ready for all-day moisture." — Angela Trakoshis, commerce writer

"I'm a primer skeptic who rarely uses stuff like this, yet I've been reaching for One/Size's Secure the Blur Makeup Magnet Primer more often than not recently. Its gel texture bursts and spreads widely and easily, so I only need a pea-sized amount to cover my whole face. After I do, I can practically feel my makeup gripping onto it as I swipe various brushes across my face. The blurring effect makes everything appear more even on my skin, but it still manages to ride the line between dewy and matte, making it an excellent choice for makeup-wearers of all preferences. " — Nicola Dall'Asen, staff writer

"Any shampoo that can detangle my hair is going to be an automatic favorite. A shampoo that makes my scalp tingle, too? Well, that's going to put it over the edge. Ankh Hair Care Rosemint Shampoo does both — it's one of the few shampoos I can use to take out any knots or snarls in my hair (which makes my overall wash day so much easier). The inclusion of peppermint and rosemary oils is what gives my scalp that tingly-yet-soothing feeling, which I've been needing more than ever now that the winter air has made it all itchy and dry. Truly, this has quickly become my favorite shampoo, not just this month, but period. It's a little pricey, yes, but it's worth every red cent." — Jihan Forbes, staff editor

"My collection of hand sanitizers is pretty large, so sometimes it's difficult to choose which one to use. That was until I tried SunBum's monoi coconut oil Baby Bum Hand Sanitizer. The aloe vera keeps my hands moisturized and soft after use, while the signature pineapple and coconut SunBum scent resonates for a clean, germ-free finish." — Talia Gutierrez, beauty assistant

"I'm extremely guilty about neglecting pretty much all of the skin below my neck. I hate the feeling of sticky body lotion and standing around waiting for a product to fully absorb when I could be lying in bed (my natural state of being). I reached for Go-To Skin Care's Skin Party after one particularly drying shower that left my back feeling tight and itchy and was pleasantly surprised by how quickly the lotion disappeared into my skin — not leaving behind any sticky residue. My skin felt soothed and softened all night long, which makes sense considering the formula is jam-packed with hydrating ingredients like sweet almond oil, squalane, glycerin, shea butter, vitamin E, and calming chamomile. As you might imagine, the smell is so lovely, too — and not overwhelmingly sweet or pervasive. It's hard to pin down the exact scent, but it smells fresh and delicious enough to eat at the same time." — Sarah Han, senior commerce writer

"There's just something I love about that dewy finish you get after slathering on a face oil at the end of your skin-care routine — and this one from Asarai has been keeping my skin good company this winter. The lightweight Power Trip Vitamin Oil is packed with vitamins C and E, linoleic acid, camellia oil, and sunflower seed oil to help nourish my dry skin. Two pumps of this oil are enough for my face and neck." — Gabi Thorne, editorial assistant

"As the brand's site puts it, this stuff is 'your go-to mascara for every day.' Seriously, since I got my hands on a sample of the Merit Clean Lash Lengthening Mascara I've been putting it on every day I wear makeup. It does a beautiful job of lengthening and separating lashes, and it's surprisingly long-lasting, especially for a clean mascara." — Kara McGrath, deputy editor

"If you haven't gotten into scalp care yet, 2021 is the year to get with the program. One of my favorite exfoliants I've tried is this new scalp polish from Headquarters. It's made with a combo of salicylic acid and sugar, so you get a tag-team of chemical and physical exfoliation that removes buildup. I especially like using the Exfoliating Polish on weeks when I've relied on dry shampoo to stretch my wash a few days longer than usual." — Kara McGrath, deputy editor 

"Lately, my body absolutely hates all the fancy, fragranced body washes on the market. They leave me itchy all over as if I were just attacked by a swarm of mosquitos. Luckily, my skin from the chin down loves the fragrance-free La Roche-Posay Lipikar Wash AP+ Moisturizing Body & Face Wash. I haven't lost sleep scratching since adding it to my shower routine. The creamy liquid is even gentle enough to lather up babies with and keeps my skin from feeling parched after long, hot showers." — Devon Abelman, beauty editor

"I have tried a lot of sunscreens in my decade of being a beauty editor. Most I reject after one swipe. Oily texture? Nope. White cast? No, thanks. Take forever to blend. Who has the time? The Melē Dew the Most Sheer Moisturizer SPF 30 is one that I’ve held on to because it was created specifically for brown skin tones, and it disappears in seconds when I apply it. I’ve layered it over many different serums, essences, and oils with no issue. My only complaint: There’s no way to subscribe so that I never have to suffer through a tube on empty." — Jessica Cruel, features director

"As someone who swears by Victoria Beckam Beauty's Golden Priming Moisturizer, I had high hopes for its most recent launch: the Future Lash Mascara. With its curved short-bristled brush and vegan formula full of lengthening power I knew right away this mascara was for me. What really sold me, though? My hooded eyelids showed no mascara markings, a credit to its humidity- and sweat-proof claims. All that is to say, I'm keeping this one in my rotation." — Talia Gutierrez, beauty assistant

"Within five minutes of waking up every morning, I wash my face and apply sunscreen. Yes, I work from home and haven’t left my Brooklyn apartment in weeks, but I happen to take sun protection very seriously, so sunscreen must be worn indoors during the day! That being said, because of this, I go through tubes of sunscreen fairly quickly. My favorite these days? The Kinship Self Reflect Probiotic Sunscreen, which is a peach-tinted, mineral-based formula (made with zinc oxide), along with nourishing probiotics and antioxidant-packed turmeric, to shield skin from damaging UV rays coming through my window. I love that it quickly dries down sheer, leaving a dewy, almost glowy finish — perfect for when I have to reapply hours later." — Sarah Kinonen, associate beauty director